Denham Jeans - Brand History

Denham, Denham Jeans, Denham The Jeansmaker, the three titles are all relevant for the Denham jeans brand.

The first view of the Denham jeans product suggest a clothing brand of mature years yet Denham Jeans has a founded in 2009 tag.
As with most products which have a strong design content the designers name is the brand identity, fashion clothing brands in particular being an example of this. Whilst this is the case in Denham jeans, Jason Denham follows a route which is more a blend of engineering and traditional tailoring than that of a fashion designer. Tradition is central to the Denham jeans and Denham jeans clothing in terms of style and fabrics with the same tailoring process applied to the making of a pair of Denham jeans as to that of clothing tailored in more traditional cloths. The art of the pattern cutter is central in establishing the basis of a core Denham jeans denim range, understanding the denim cloth and its characteristics are essential, Denham Jeans the Jeansmaker has that understanding. This understanding can be seen in the cuts of both the Denham jeans and the Denham chino, the Denham chino a tailored workwear trouser. Throughout the Denham jeans collection constant reference is there to the tailor, the tailors scissors has become the brands visual identity with the Denham jeans showing the scissors on the back of each pair of Denham jeans. As a reference point the scissors are available as a printed image on the Denham jeans branded tee shirt. Styles of denims from  Denham jeans have links with tradition with the names of styles, the Denham Cutter jean, Denham Grade jean and the Denham Dart jean. The iconic western jean is at the root of all jeans, Denham jeans takes these basic elements through a crafted design process to deliver a range of Denham jeans which sit subtly within clothing,  Denham jeans are noticed because they are Denham jeans.  Whilst tradition is continually referenced, styles are developed and experimented with to allow the Denham jeans to evolve, with this process tradition is used to advance future Denham jeans.