Lyle and Scott at Henri Beene

Fashion is a word that is continually changing direction. A product placed in a different environment is then viewed from a different perspective. This can be illustrated by the brand Lyle and Scott, with a history dating back to 1874 from Hawick. The vintage Lyle Scott brand definately has a legacy that can truly described as heritage. Many images can be seen of celebrities from the 1970s and 1980s wearing the famous Lyle and Scott jumper with the Lyle and Scott eagle quite visible. Although the Lyle and Scott jumpers were the most favoured item the Lyle and Scott cardigan had a strong following with red often chosen as the number one colour. Occasionally placed into the second position by the green choice.



It is interesting to see how a brand like Lyle and Scott appeals to a particular type of person for many years and then like a seed placed away from its usual ground grows to offer its fruits to its receptive individuals.



That new view is now on the Lyle and Scott clothing. A new generation have embraced the gold eagle. Celebrities can be seen on our tv screens and music concerts frequently have a display of this brand. The favoured piece of clothing by this new audience is the Lyle and Scott polo shirt which extend from the size small to medium onto large and through xl and through to xxl. The colours of the 648 polo cover every spectrum, including the mono black and white tones.


Extended by its popularity Lyle and Scott accessories of various types have now added to the offer for sale. These include bags varying in size and style. Lyle and Scott Footwear is quite new to the range but quite logical that a shoe should be available. Whilst the focus may be on core product it is important that new additions to range form part of the Lyle and Scott sale pattern to achieve the right balance.


The evolution of this brand Lyle and Scott is eagerly watched.